Hello Store, Adoore
Adoore is a Swedish fashion brand founded by the creative entrepreneur Petra Tungården, renowned for its well-designed garments with a strong focus on figure-hugging silhouettes and timeless designs. We have previously visited Adoore's HQ in Stockholm and are excited to finally capture the boutique as well!
Adoore's flagship store on Regeringsgatan is meticulously designed to reflect the brand's design philosophy. It is characterized by clean lines, natural color palettes, and textiles that add both texture and warmth. One of the store's standout features is the fitting rooms draped with bouclé curtains, serving as a subtle backdrop that highlights the collections. In contrast to the sand-colored curtains, the fabric is held in place by black tie-backs—an element that balances both function and form.
The store is thoughtfully arranged to create a welcoming space where customers can explore the collection at their own pace. The tactile elements in the decor, such as the bouclé curtains and details in natural materials like stone and wood, enhance the sense of quality and care that shines through both the interior design and the garments. At the heart of the store stands a checkout counter clad in handcrafted tiles, where the lighting falls in an almost ethereal way.
If there’s one thing Adoore’s boutique demonstrates, it’s that the brand is about more than just clothes—it offers a holistic experience where fashion and environment intertwine. The interior design is intentional without feeling forced, creating a harmonious atmosphere where both the products and their surroundings elevate each other in an inspiring way. By seamlessly blending fashion and interior design, Adoore has created a boutique that embodies the essence of the brand: modern elegance with an appreciation for timeless, thoughtful details.